![There was a telling difference between Rishi Sunak and Keir Starmer’s use of pronouns in the final election debate](/content/images/size/w600/2024/07/000096-min.png)
2024 General Election
— Rishi Sunak and Keir Starmer’s final debate highlighted their contrasting language styles. Sunak emphasised “I” and “me,” while Starmer balanced personal and collective pronouns, showcasing differing leadership approaches.
Professor of Sport and Exercise Psychology, Staffordshire University.
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