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Jamie Marsden

Lecturer in Brand Communications, University of Leeds.

Leeds, UK.

Tech

Twitter’s rebrand to X shifts the focus to Musk’s ‘everything app’ plans but here’s why he might have moved too early

— Elon Musk has completed the ultimate act of disruption to Twitter by rebranding the platform. Here’s what that means for the future of the company and its users.

By Jamie Marsden

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