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Dr Christopher Pich

Political branding specialist. Senior Lecturer, Nottingham Business School, Nottingham Trent University. Managing Editor for Europe Journal Political Marketing.

Nottingham, England.

Dr Christopher Pich

UK Politics

Keir Starmer’s ‘productivity theatre’ and the need for a recognisable Labour brand

— The new prime minister has certainly been busy, but people still don’t really know what he stands for.

By Dr Christopher Pich

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