![Election 2024: Rishi Sunak has already lost control of the narrative](/content/images/size/w600/2024/06/000066.jpg)
2024 General Election
— Rishi Sunak struggles to control the narrative against Labour’s Keir Starmer. Criticised for lacking an engaging personal story, Sunak’s failure to seize narrative control risks undermining his leadership.
Lecturer in Politics, Department of Social Sciences, London South Bank University.
2024 General Election
— Rishi Sunak struggles to control the narrative against Labour’s Keir Starmer. Criticised for lacking an engaging personal story, Sunak’s failure to seize narrative control risks undermining his leadership.
UK Politics
— The prime minister has acknowledged that a narrative of national decline is setting in – but he has been unable to disentangle himself from it.
Analysis
— Parliaments are already widely viewed as inaccessible, technocratic institutions that are several steps removed from public concerns and values. A lack of clarity as to what visitors can bring with them will only reinforce these perceptions.
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